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Education
new 
id Cosmetics was developed at the studios of newid where our expert make-up artists have applied cosmetics to hundreds of thousands of women. The knowledge we have accumulated led to the development of new id Cosmetics.
Our make-up lessons provide invaluable one-to-one tuition with a professional new id cosmetics make-up artist, and also make great gifts.
You can also watch our make-up tutorial videos, where Creative Director and make-up artist to the stars, Rupert Kingston, reveals industry secrets and techniques in make-up application.
